Who We Are



ER Squared is a Life Science consulting firm serving Bio-Pharmaceutical companies, Animal Health Care companies, and allied solution providers.

Mission Statement

Reap the value of new solutions and break away from historical clinical research processes.


What We Do

We provide consulting services to pharmaceutical, biotech, animal health, and allied provider companies. We focus on business systems analysis to assist our clients in reviewing current processes, planning future state processes, evaluating commercial offerings, addressing change management, implementing new solutions and processes to reap the rewards of new solutions and break away from historical processes. We provide industry insights to assist allied providers with validation strategies, product road map planning, and go to market strategies.


We apply first-hand experience to enable our clients to better meet the needs of their customers - who at the end of the day is us (all of us), as healthcare consumers.

Why We Do It

Our staff have witnessed first hand the trials and tribulations of trying to get new solutions implemented within our conservative industry. We've felt the frustrations of extended wait times and lost opportunities. We've also been involved in industry leading adoption of new solutions well before our competitors. This perspective and experience fuels our passion to assist our clients in reaping the value of new solutions in a timely manner while breaking away from the legacy of historical processes.

Our Services

In the News

I am very excited to announce that ER Squared and GrowthXceleration have joined in a strategic partnership to provide sales and business development services to software and service providers in the life sciences space.

"We are responding to a clear and growing requirement from our clients and prospective clients who have consistently expressed a need to achieve new revenue and brand growth in the US market" said Rob Musterer CEO of ER Squared. “We are confident that through this combination of proven Industry, Sales and Business Development expertise, we can offer our clients the greatest value and enduring benefits.”

"By combining our joint teams into an integrated sales and business development team we are able to deliver a superior service at a fraction of the traditional cost of hiring a full time sales resource" said Robert Fucci, CEO of GrowthXceleration.

Please call (203) 295-7644 or email RMusterer@er2inc.com for more information.

A Tale of Two Squeegees: “an allegory for User Interfaces”

We have very hard water where I live.  Therefore, we clean off the shower door and stall after each use, to prevent staining from mineral deposits.  This is a task I admittedly did less frequently than intended, until I bought a new squeegee.  The difference is that the newer one is much more flexible than the older model.  Both squeegees can accomplish the task, but the newer model with a more modern design does so more efficiently and even sounds better, reinforcing its efficiency, as it is dragged across the surface.  So I’ve gone from poor compliance, with the required cleaning routine, to excellent compliance.  Even though I knew that poor compliance meant more work later on with harder scrubbing using abrasive cleansers. Yet it took until I acquired the more flexible squeegee before my compliance improved.  It all comes down to form and factor considerations.  The chore remains the same, yet I continually procrastinated and avoided using the first model and have no objections to using the newer model.

These same factors apply throughout life.  If the tool we have at our disposal is adequate and requires effort to use, our compliance will generally be adequate at best – even knowing full well that doing so may require greater effort later on.  Conversely, if the tool is easy to use and even better provides positive feedback (as in the sound of the squeegee) then our compliance will be substantially better.

When it comes to computer systems, these factors are realized in the user interface. If you search for good user interface considerations, you’ll quickly find different authors claiming any where from 3 to 7 to 10 or more key design considerations.  This is not intended to be a primer on how to develop a good user interface, and let’s face it, too often the answer is “I’ll know it when I see it”. The point of this short blog is to simply emphasize that the user interface can make or break a system.  Additionally, expectations of what constitutes a good interface evolves with technology and practices.  So if your system has a user interface design that is 5 years old or older, you may wish to consider if newer alternatives are worth a look.